Seattle Browncoats Charities planned and executed a CSTS screening on July 19, 2014. We returned to Central Cinema in Seattle for a second year, and this dinner theater location was an excellent venue to work with as well as very popular with attendees. We held two showings: a matinee show with pre-show GeekBingo, raffle items, and merchandise sales; and an evening show with pre-show concert by Vixy & Tony, raffle sales, merchandise sales, and texting-to-screen Hecklevision.
We marketed the event via Facebook and social media, and did not conduct any print advertising due to limited resources. We noted a 40% decline in attendance from last year, which continues the annual trend of reduced attendance at CSTS events in this area.
The variety of pre-show entertainment was well-received by audience, as were the raffle offerings. We had some very attractive raffle items, including a set of donated prints, a pair of passes to “Steamposium”, and a Nathan Fillion autographed T-shirt. Raffle participation was enthusiastic, though gross sales reflect the limited spending power from reduced numbers of attendees. Merchandise sales were modest, reflecting an observed trend that our returning customers have bought everything we have on offer at this time.
The event was planned and marketed solely by the President of SBC. The event was staffed by all 5 SBC board members, in conjunction with AV & waitstaff from the venue. No significant problems or successes occurred at this event.
Recommended practices for a future event
1) Reinstate print marketing at local businesses that cater to target audience
2) Condense event to a single evening show and offer both GeekBingo and live entertainment
3) Overhaul merchandise line-up to have new items to offer customers
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